| Compared with the hard advertisement, the embedded advertisement, due to its better avoidance of the audiences’ psychological repellence to the advertisement and the high arrival rate to the audiences, has been enjoyed great popularity from all parties. Taking the embedded advertisement of Hunan Satellite TV’s synthesis skill column as the research contents and analyzing its current situations, this paper suggests that the embedded advertisement in the TV’s synthesis skill columns ought to continuously seek for innovative methods, strengthen interestingness, interact positively with the audiences, and catch the best time of embedding the advertisement, so as to achieve the win-win between the advertiser and the TV column. |
