Community is the basic unit of the society.The construction of community calls for not only effort by community organizations and property company,but also the owners’ active cooperation in order to understand the owners’ awareness to two–orientated society and the two–orientated community,analyze the relationship between the cognition of two–orientated community and consumptive willingness of innovative property services products,inspect the effect of owners’ personal traits on the cognition of innovative property services products,the author makes an on-the-spot survey of owners’ consumptive willingness of innovative property services products which based on two orientated community’ construction.The result indicate that most owners are agree with the construction of two–orientated community,and they have certain awareness at present.But to different products,they have greater differences in cognition and consumptive willingness.