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| 废旧家电回收逆向物流差异化激励机制研究——基于生产商选择性理性分析 |
| On Differentiation Incentive Mechanism of Reverse Logistics on Recycling Used Household Appliances: Based on Analysis of Manufacture s Selective Rationality |
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| DOI： |
| 中文关键词: 家电回收 激励机制 差异化 互惠性偏好 选择性理性 |
| 英文关键词: used household appliance recycling incentive mechanism differentiation reciprocity preference selective rationality |
| 基金项目:国家社会科学基金资助项目(13BGL106)；湖南省自然科学基金资助项目(12JJ6065)；湖南科技大学研究生创新基金项目（S130059）；湖南省社会科学基金资助项目（2010YBA093） |
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| 中文摘要: |
| 传统的基于委托代理的激励机制研究主要以理性经济人的假设为前提。通过建立以“互惠性”假设为基础的委托代理激励模型，分析家电生产商的企业行为，由于受到社会因素和企业文化价值等因素的影响，存在着选择性理性的差异性；应该针对其差异性设计相应的经济性与非经济性激励机制，强调非经济性激励对于建立长期有效的家电回收体系的重要性。 |
| 英文摘要: |
| Rational economic agent assumption is the premise of the traditional incentive mechanism study which is based on principal agent. This paper sets up the principal-agent incentive model based on the “reciprocity” assumption, analyzes that due to the affection of social elements and enterprise cultural value, the manufacture’s corporate behavior comes with the differentiation of selective rationality, and designs relevant economic and noneconomic incentive mechanism in allusion to this differentiation. It also stresses the importance of noneconomic incentive in establishing long-term and effective household appliances recycling. |
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