| There are three levels in Paul Levinson’s theory of anthropotropic media evolution, i.e. seen from the law of the media evolution, the use of the media is more and more in line with the requirements of human sensory pleasure, and the media form design is more and more in line with the aesthetic needs of humanity; seen from the perspective of humanity nature, the media is bound to evolve along the direction of human communication; from the view of communication effect, what is bound to continue to eliminate the direction of the time and space obstacles. Meanwhile, the theory has also analyzed the non-human side of the media evolution, that is the unintended consequences. The essence of anthropotropic media evolution is a kind of technology optimism, which emphasizes on the status of the media, the subjective initiative, and the dynamic needs of human beings to the media. |
