Spring Festival paintings art is the precious wealth of folk art, reflecting the imagery characteristics of traditional farming civilization. Using Dongchangfu Spring Festival paintings as an example, the connotation of graphic paintings and modeling features from the shape, color, skills and other aspects have been analyzed in this paper. In addition, the imagery modeling methods of the gods attached, graphic symbol, graft and transplantation of Dongchangfu paintings have been interpreted. The aesthetic orientation of folk art of the auspicious Shang Ji thought, willing to germinal spirit, and yearning for freedom of Dongchangfu paintings are discussed, which provides useful references for the theoretical study of paintings arts.