Designing is an imaginatively developmental activity which meets people’s mental and physical needs.With the progress of science & technology,and popularity of mobile phones,people have come up with new requirements for the functions and out-looking of the mobile phones.In order to win more shares in the fiercely competitive market of mobile phones,mobile phones designers must continuously renew their philosophy of mobile phones designing,and produce the mobile phones which meet the need of consumers’ demands in functions and aesthetic appreciation.Based on the consumers’ psychological demand,the designers should innovate their thinking methods and foster the philosophy of personalization,humanization and greening of mobile phones,which are the prerequisites for realization and developmental trend of mobile phones’ style designing.