Abstract:With Hunan natural scenery,customs and historical traditions as its main representation,Hunan tourism literature highlights the unique and stable cultural features of Huxiang culture through its characteristics of vivid imagery codes,artistic romance and statecraft kernel.It also shows its dual identity as the cultural builder as well as the cultural inheritor.Hunan tourism literature can only gain its development and prosperity on condition that it makes achievements in carrying forward,inheriting and innovating Huxiang culture.