The soft power of culture gradually becomes the core international competitiveness in the era of globalization.Under the globalization background,promoting the soft power of Chinese culture helps to maintain the territory and sovereignty of China,to resist the aggression of Western culture values and keep the characteristic of Chinese culture,and to keep a political stability and harmonious society in the prominent regime-legitimacy accepted by international society.We face such challenges as the thinking of cold war by Western countries,the identity crisis of Chinese culture,and our weak hard power.We must establish the culture developmental direction in accordance with the interests of human.We must innovate and develop Chinese traditional culture in order to improve cultural influence of Chinese culture and the identity from the world.We must actively learn the successful experiences of promoting the soft power from the Western countries.