During Yanan period, the Communist Party of China put the Jiefang Daily as the carrier and Mao Zedong as the core leader. By the construction of the image of Mao Zedongs practice, theory image and social image, it highlighted the course of the occurrence of Mao Zedong Thought, expanded the theory of Mao Zedong Thought, enhanced emotional identity of Mao Zedong Thought, and effectively promoted the popularity of Mao Zedong Thought, which had importantly social and political functions and provided useful inspirations for constructing the image of the Chinese Communist Partys political leaders and promoting the popularization of Marxism in the New Period.