Western new rhetoric defines itself as a means for understanding and improving interpersonal relationships, providing a new theoretical perspective for the construction of press spokesperson discourse. Based on the rhetorical situation of press conference, new rhetoric guided discourse of spokesperson can make use of rhetoric of identification, model of argumentation and traditional rhetorical appeals to achieve identification between the spokespersons and the audiences. Thus, it will facilitate their rhetorical interaction and contribute to the sound development of issues in question.