Abstract:As a primary cognitive structure, the Path Schema is realized in such multimodal as written language, voice-over, music and animated images in the semantic construction of China national promotional films. The domains of time, movement and task embedded in this schema blend and give rise to the metaphorical representation “The development of China is a journey”. The metaphor intersects with balance schema and constructs a positive national image of the contemporary China, a harmoniously and fast developing country.