There are three alternative strategies for the reform of contemporary Chinas death penalty conception, i.e. the priority strategy of death penalty system reform, the priority strategy of death penalty conception reform, and the mutually-enhanced strategy between death penalty system reform and death penalty conception reform. Through weighing and comparing, this paper suggests that the reform of contemporary Chinas death penalty conception shall adopt the mutually-enhanced strategy between death penalty system reform and death penalty conception reform. Through investigation and analysis of Chinas retributionisms death penalty outlook, the utilitarianisms death penalty outlook, and the humanitarianisms death penalty outlook, the reform of contemporary Chinas death penalty conception shall follow the routes to restrain utilitarianism with retributionism, and then transcend the retributionism and the utilitarianism with the humanitarianism.