Abstract:Translation industry has got great opportunities since the Go Out Policy of Chinese culture was adopted by Chinese government. Compared with more opportunities, translation industry is facing more challenges as well, such as the pressure of market competition, the lack of effective cooperation among subjects and the lag of management operation mechanism. Meanwhile, the ethic demands implied in challenges has been increasingly revealed. Therefor the ethics system based on market ethic, translator’s ethic and service ethic can provide a healthy, reasonable and sustainable guarantee for the translation industry development.