Being closely bound up with those supporting industries, contemporary sports economy does not develop alone, but mutually promote and develop the multi-industries under the market-oriented model. It is very difficult for the sports industry to develop and grow with the mere support from the governments. Thus, to facilitate its development, the government should encourage the private enterprises to invest in the sports industry, which will infuse fresh blood into it and speed up its development. In addition, the government should strive to cultivate the large-scale sports enterprises, i.e. the core of the market, and utilize them to lead the development of the entire sports economy.