Abstract:Different cultures have different spirit, style, and cultural psychology structure or cultural psychology logic, which belong to the internally invisible culture and correspond to the externally visible culture that can be directly perceptive and often exists with the physical forms. Thus, to back up the varieties of culture and aesthetic does not mean to merely support the designer's individually subjective aesthetic and cultural taste, or merely depend on excessive decorations. On the contrary, restrained by the cost, the technique, the resource, and the consumer's emotion, the designer shall, with the diversified design of novelty and conciseness, improve the cultural taste and the aesthetic connotation of daily necessities, especially those of mass production.